Pinterest IPO Fact Sheet

Interested in the Pinterest IPO? You’ve come to the right place.

Update 02/21/2018: Pinterest Files Confidentially for IPO (WSJ) (NYT) (CNBC)

Update 07/20/2018: Pinterest nears $1 billion in ad sales and valuation rises as it looks to go public in mid-2019 – via CNBC

Pinterest is a social media platform. It’s a place where its users go to discover, share, and organize content. Content creators use the platform to showcase their designs, photography, ideas, recipes, and advice in the form of “pins” which are organized by topics onto boards.

Images from any website can be pinned to a Pinterest board for future reference.

Content creators active on Pinterest create pin-friend images so that website visitors pin content onto their boards. Doing do exposes the content to followers of the pinner. Content is also discovered through browsing and search.

What makes Pinterest unique is it is far more visual than other social media platforms such as Facebook and Twitter. It’s an easy place to share art and photography, but also blog posts, recipes, and home DIY ideas.

The platform is predominantly used by women, 71% at last check. But 1/3 of all new users are men and growing. At least 75% of all Pinterest traffic takes place on mobile devices.

From A Pinterest User

As a content creator myself, I use Pinterest to share articles and blog posts that may appeal to its user base. It’s not as intuitive as Twitter or Facebook, but the reach is far more powerful because content stays active and accessible longer. Users go to Pinterest specifically to find content and to organize it.

One expert Pinterest content creator told me it’s where people go to find blog posts. So that’s where the bloggers and influencers go too.

Of course, once there’s an audience, companies will follow.

Pinterest makes money from advertising. Companies, brands, and content creators can boost content by promoting pins to certain users who are targeted by interests, keywords, and demographic.

Pinterest advertising capability is nowhere near the sophistication of Facebook. That’s because they are unable to collect as much data since it is not a platform for sharing personal information.

It’s a website to find solutions for things you are interested in, especially food, design, travel, and personal finance.

As the company approaches the Pinterest IPO, expect to see significant improvements to the advertising capability.

Pinterest IPO Fact Sheet

Pinterest filed confidentially for an IPO in early February 2019, according to the Wall Street Journal.

As a potential IPO date nears, we’ll see an initial Form S-1 filing submitted followed by amendments.

Click here to see daily S-1 filings via RSS feed from the SEC.

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