Is Vuori Gearing Up for an IPO in 2025?

Explore potential ways to own Vuori stock before and during the IPO. A September 2023 Bloomberg report indicated Vuori was planning to IPO in 2024. But a late-2024 tender share sale hints at delay. 

Buy and sell Vuori shares on the Hiive* secondary marketplace.

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Recent Vuori News

12/19/2024: How Vuori reached a $5.5 billion valuation
11/08/2024: Vuori Announces $825 Million Investment
11/07/2024: Share Sale Values Vuori at $5.5 Billion
09/29/2023: Vuori is Planning an IPO for Next Year
Older news…

About Vuori

Vuori is an athletic apparel company based in Southern California. Founder and CEO Joe Kudla started the brand in 2015 when he saw an opportunity to provide men with premium clothing options for exercise and everyday life.

In the early days, it saw itself as a Lululemon for men but has since expanded to dress both genders.

The brand emphasizes community, healthy living, ethical manufacturing, and sustainability as core tenets of its business, with quality and durability at the forefront of designs.

The company has built a following primarily through targeted social media advertising and influencer partnership, similar to Gymshark. Started as an e-commerce business, Vuori now boasts at least 43 retail stores around the U.S., with plans to reach 100 stores in the next three to five years, and stresses the importance of being an omnichannel clothing business. 

The name Vuori (pronounced “Vee-or-ee”) means mountain in Finnish. The company is based in Encinitas, California.

Here’s a video featuring All-American gymnast and Vuori model Livvy Dunne:

Ownership

Vuori is a privately held company. The ownership breakdown includes its founder, CEO Joe Kudla, his family and friends from a seed funding round, two venture capital firms, and employees. Because it is a private company, the precise ownership percentages is non-public. 

The company has raised almost $450 from only two venture capital firms — Norwest Venture Partners and the SoftBank Vision Fund 2. 

The latest funding round was completed in October 2021, when Softbank invested $400 million.

More recently, a November 2024 tender share sale was in the works to offer liquidity to early investors. General Atlantic and Stripes led the deal and are likely equity holders. 

Kudla has indicated the Softbank funding round was unnecessary for operations. Instead, the primary purpose of the round was to compensate early investors who believed in the company early on.

Brick-and-mortar expansion is a secondary use of funds. 

Funding Rounds

WordPress Data Table Plugin

Valuation

The Vuori valuation is $5.5 billion based on a tender offer reported by Bloomberg in November 2024. The tender offer would allow employees and early investors to liquidate shares. The tender is reported to be $825 million worth of shares. 

The previous confirmed Vuori valuation was $4 billion based on SoftBank’s October 2021 funding round.

Monitor pre-IPO share availability and the current share price and valuation on the Hiive* secondary marketplace. 

IPO Potential

The Vuori IPO date was anticipated to happen as early as mid-2024, as reported by Bloomberg on September 29th, 2023. 

But like many planned 2024 IPOs, the company has likely pushed its IPO ambitions to 2025 or beyond.

A late 2024 tender offer, providing liquidity for early investors, indicates the company may not be ready to IPO, is intentionally delaying plans, or seeking an acquisition. 

Asked at the peak of the IPO frenzy in October 2021, CEO Joe Kudla had this to say:

We’re definitely not naïve to what’s happening in the public markets. We’re keeping a close eye on it. And it is one path that we may consider in the future.

Startups were cashing in at nosebleed levels in late-2021. So it’s unsurprising that the Vuori CEO was asked about a potential IPO at the time. 

The Vuori equity stack is tight. The CEO values profitability over growth at all costs, which means an IPO may not be necessary to raise funds. 

Therefore, if the company does not IPO, Vuori will either remain a private company with limited investors or become an acquisition target for a fashion brand conglomerate. 

Watch for additional reporting about the exploration of a potential Vuori IPO, investment bank selection, or a confidential S-1 filing with the SEC. In the retail and ecommerce space, the Skims IPO and Singapore-based SHEIN IPO are others to watch. 

Bookmark this page for the latest developments.

How to Invest in Vuori Stock

Since Vuori is a private company with limited venture capital investors, it is challenging to become an equity owner today.

However, you can increase your chances of early equity ownership or obtain shares in the IPO by taking the actions outlined below.

Accredited investors will have an easier time via pre-IPO investing platforms. 

1. Access Vuori via pre-IPO investing platforms

The author has not seen evidence of Vuori stock being available on pre-IPO platforms and does not believe opportunities are plentiful or likely. 

The founder has stated the company is only interested in financing partners who share the brand’s unique vision, which includes ethical manufacturing and environmentally sustainable operations.

The CEO has also stated the risks of attaining excessive VC funding. VC investors sometimes seek influence and pressure founders against their instincts. 

Therefore, the equity stack is tight — there does not appear to be a large investor base who want or need to liquidate shares. 

Early investors already cashed out during the Softbank funding round in October 2021. Employee shareholders likely remain but also had the opportunity to cash out in 2021. 

I do not expect pre-IPO Vuori share availability unless Vuori raises another significant round with multiple venture capital participants. Even then, the company wants limited ownership.

Furthermore, the company is profitable, reducing the need for private financing. Kudla is an accountant by education and stressed the importance of profitability early on. 

However, investors can monitor pre-IPO investing platforms such as Hiive, EquityZen, Forge Global, and Linqto for share availability. 

Minimums on these platforms range from $1,000 to $50,000. 

The SEC requires direct pre-IPO investors to be accredited. Signing up for online access to pre-IPO data and deal alerts is free. 

Non-accredited retail investors invest in pre-IPO companies by owning the Fundrise Innovation Fund.

But pre-IPO investors cannot select individual companies, and Vuori stock is currently not present in the portfolio.

Check out our list of top pre-IPO investing platforms for current share availability across platforms. 

Please note: This is a testimonial in partnership with Fundrise. We earn a commission from partner links on AccessIPOs.com. All opinions are my own.

2. Participate in the Vuori IPO through a broker

Vuori conducted a private funding round in October 2021, providing sufficient liquidity to early investors and capital to expand its retail footprint. 

The company is also profitable. So we do not anticipate a Vuori IPO in the next few years. 

However, venture capital firms and remaining early investors and employees may be tempted to liquidate ownership in the coming years if IPO conditions return to their peaks. 

If Vuori eventually pursues an IPO to become a public company, IPO investors may find investment opportunities via participating online brokers.

The following online brokers give their users access to IPOs:

• TradeStation 
• Robinhood

TradeStation has a longer track record of accessing more than 360 IPOs and secondary offerings via its partnership with ClickIPO. 

But Robinhood has the advantage of Silicon Valley networks and a history of getting allocations for high-profile IPOs.

Read the S-1 filings to find mentions of these online brokers to find opportunities. 

Check out this list of best brokers for IPO investing to learn more about IPO access for retail investors.

3. Buy the stock after the IPO

A Vuori IPO may be years away or never happen at all. It is operating a profitable retail model and is not actively in search of new funding. 

Most investors will not acquire pre-IPO shares or receive an allocation if an IPO happens. 

Waiting for stocks to become publicly traded before investing in them has its advantages. The IPO provides investors with access to several sets of financials after a few quarters of reporting, whereas pre-IPO investing has limited financials available for review.

IPO stock prices typically rise with high-demand companies. You can benefit if you’re in early and sell when the price overheats.

But without IPO access, post-IPO investors may be tempted to acquire shares at inflated prices. 

Stock price declines after IPOs can be excellent entry points.

Avoid purchasing overvalued shares immediately after the IPO, as they tend to experience a decline in value following lockup expirations and quarterly earnings disappointments.

In contrast, the most disruptive companies are likely to experience higher valuations a decade from now. Be selective and patient. 

4. Participate in the Directed Share Program

Sometimes, private companies with strong customer bases offer IPO shares to fans in a directed share program. These programs are announced in the S-1 filing. 

Uber, Airbnb, GoPro, and other high-profile IPOs have conducted directed share programs to encourage dedicated customers to become long-term shareholders. 

Vuori has yet to indicate that it will include such a program in its potential upcoming IPO. However, customers on the email list and who have purchased items from the company should monitor their emails in the event of an IPO.

The S-1 will provide early clues of a directed share program, but aspiring investors must act fast and accurately if offered the opportunity to invest.

I’ll update this section with news of a Vuori directed share program if a filing becomes public. 

Frequently Asked Questions (FAQs)

Is Vuori publicly traded?

No. Vuori is not publicly traded. It is a private company.

What is the Vuori stock price?

A public Vuori stock price does not exist because the company remains private. 

Private stock price information is becoming more available and reliable based on pre-IPO marketplace data and other sources. However, Vuori private trading is very thin. There is not enough data to provide an accurate price as of May 2024. 

What is the Vuori stock symbol?

There is no Vuori stock symbol yet because it is a private company.

We can speculate about the Vuori ticker if it pursues an IPO. The following ticker suggestions are available in the U.S.: 

• VUOR
• VUO

Where is the Vuori S-1 Filing?

Vuori has yet to release an S-1 filing to the public. There is no evidence of a confidential S-1 filing or indication the company will become public. 

News of a confidential or public S-1 filing would kick off the IPO process, suggesting the IPO could occur during the following two to six months. 

When the company releases the S-1 filing to investors, we’ll link to and embed the document on this web page.

In the meantime, you can check out the most recent S-1 filings in our S-1 filings feed. 

How do you pronounce Vuori?

Vuori = Vee-or-ee

What does Vuori mean?

Vuori means mountain in the Finnish language.

Vuori News Archive

03/23/2023: His first two side hustles failed
11/02/2021: Vuori doesn’t need the $400M it just raised
10/13/2021: Vuori Receives $400 Million Investment from SoftBank
08/15/2019: Vuori raises $45 million from Norwest Venture Partners
11/14/2018: Why Vuori Makes Everything With Technical Properties

Conclusion

Vuori’s core business practices and clothing line align with the values of many of its customers. The customers may seek out an investment. 

Retail investors hope startups like Vuori and Amer Sports take note and work to offer IPO shares to their customers. Several online platforms make this easy, but underwriters usually reserve most shares for their wealthiest clients. 

Acquiring ownership in Vuori pre-IPO will be challenging for investors because the equity stack is limited to only two venture capital firms. Many of the early investors have already cashed out, likely leaving the CEO as the primary shareholder.

Pre-IPO investing platforms have opened more opportunities for retail investors. But opportunities to invest in Vuori stock are sparse. 

Temper your expectations if you’re interested in pursuing pre-IPO equity in Vuori. You’ll likely need to wait for the IPO, which could be years away or never occur. 

Good luck if you wish to buy Vuori stock before a potential IPO. Invest in pre-IPO and IPO companies at your own risk.