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Amer Sports Stock: Buy or Sell Amer Sports After the IPO?

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Amer Sports logo.

The Amer Sports IPO date was Thursday, February 1st, 2024. The stock opened for trading at 12:58 pm ET at $13.40. See terms

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Amer Sports IPO Stock Recent News

02/01/2024: Amer Sports opens for trading at $13.40
01/22/2024: Amer Sports IPO Roadshow Released
01/04/2024: Wilson and Arc’teryx owner Amer Sports files for New York IPO

What is Amer Sports?

Amer Sports  is a sporting brand and equipment maker based in Helsinki, Finland. The multinational company has a storied history with roots in the tobacco and publishing industries but is now focused on sports.

Its brands include Salomon, Atomic Skis, Arc’teryx, Peak Performance, and Wilson Sporting Goods (including Louisville Slugger). It sells products in more than 100 countries, and 2022 global revenues were $3.5 billion.

It was previously a publicly traded company on the Helsinki Stock Exchange but was taken private in 2019. 

Though known as a Finnish company, it is privately owned by a consortium of international investors launching an IPO in the U.S. on the NYSE in 2024. It released its SEC filing to the public on January 4th, 2024.

Is Amer Sports Publicly Traded?

Yes. It is now publicly traded. 

Who Owns Amer Sports?

A consortium of international investors owned Amer Sports headed into the IPO. They included:

  • Anta Sports — A large Chinese sports manufacturer.
  • Chip Wilson — Via Anamered Investments. Wilson is the Founder of Lululemon (not Wilson Sporting Goods)
  • Tencent Holdings — A public Chinese company that trades in the U.S. 
  • FountainVest Partners — A private equity firm based in Hong Kong

Amer Sports is now owned by shareholders. 

When ws the Amer Sports IPO Date?

The Amer Sports IPO date was Thursday, February 1st. What time do IPOs start trading

Amer Sports IPO Terms

  • Common Stock Offered: 105,000,000
  • Amer Sports IPO Price Range: $13 (below the range of $16-$18)
  • IPO Date: Thursday 02/01/2024
  • Ticker: “AS”
  • Amer Sports Valuation: $6.3 billion
  • Raise: ~$1.365 billion
  • Lead Underwriter: Goldman Sachs
  • Opening Trade: $13.40

Proceeds will be used to pay off a large debt that expires in March 2024. 

Additional underwriters include BofA, J.P. Morgan, Morgan Stanley, Citigroup, and UBS Investment Bank. 

What is the Amer Sports Stock Symbol? Amer Sports Ticker?

The Amer Sports stock symbol is “AS”.

Where is the Amer Sports IPO F-1 Filing?

Below is the Amer Sports F-1 filing. 

Expect updated versions to be released in the coming weeks. Get the latest filings here and follow the SEC filing feed for all upcoming IPOs. 

What is the Amer Sports Stock Price?

How to Invest in Amer Sports Stock

Since Amer Sports is not a public company and has filed for an IPO, most investors will need to wait until it is completed before investing. Pre-IPO investing options are unlikely at this stage. 

However, you can take action to improve your chances of IPO access or attain a small piece of ownership through an indirect stock purchase. 

Otherwise, investors must be patient for shares to begin trading after the IPO.

3. Buy Amer Sports stock after the Amer Sports IPO

Now that the IPO is complete, investors can own the stock. But it may make sense to wait. 

Many IPOs experience an initial price increase (“the pop”), followed by a decline after quarterly earnings reports.

For example, in 2021, both Rivian and Robinhood saw significant IPO success, but their stock prices dropped over 80% within six months.

Post-IPO declines can serve as excellent entry points for long-term investors. 

Caution is advised against buying overvalued shares immediately after the IPO, as prices often fall due to lock-up expirations and quarterly earnings disappointments.

Despite short-term fluctuations, disruptive companies tend to show higher value in the long run, rewarding patience.

2. Access the Amer Sports IPO through a participating broker

*** Amer Sports is Public. No longer an option ***

Savvy IPO investors may find opportunities to invest during the IPO. That means acquiring shares at the IPO price the night before the company begins trading.

Once reserved for Wall Street’s wealthiest customers, IPO access has become more attainable to retail investors in the past five years. 

Online brokers such as the following give customers free access to IPOs, even with low account balances. 

Webull may have an advantage in this IPO because of its connections in China. The broker often receives IPO shares in companies with Chinese ownership. 

TradeStation has a longer track record of accessing more than 360 IPOs and secondary offerings via its partnership with ClickIPO. 

Robinhood has the advantage of Silicon Valley networks and a history of getting allocations for high-profile IPOs. But those networks may not be helpful in a foreign IPO. 

Check out this list of best brokers for IPO investing to learn more about IPO access for retail investors.

Conclusion

Investors get excited when they identify companies riding extraordinary macroeconomic trends, such as sports apparel and equipment. This can lead us to private companies positioning to profit from massive opportunities. 

Early access via pre-IPO investing was challenging in the case of Amer Sports because a private consortium of international investors owned it.

Now that the IPO is over, investors can own the stock with ease. 

Though IPO access has improved with multiple brokers offering IPO shares, allocations are usually small, and many investors will not have accounts with the brokers offering access. 

So, if you pursue Amer Sports IPO shares, maintain reasonable expectations. Invest in IPOs with caution.

* Disclosure: The web page contains affiliate links from our partners. If a reader opens an account or buys a service from a link in this article, we may be compensated at no additional cost to the reader. Opening an account with a broker that provides access to IPOs does not guarantee the customer allocations of specific IPOs. The author is long HOOD and RIVN.

Risk Statement: Investing in IPOs and pre-IPO startups involves significant risk. Do not invest in companies based solely on what is included in this article. Only invest in IPOs and pre-IPO companies with money you can afford to lose.

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