Wealthfront IPO: Date, Final Terms, and S-1

The Wealthfront IPO date was Friday, December 12th, 2025. The IPO priced at $14 per share and opened for trading flat at 1:15 PM ET. Unfortunately, retail investors and customers were excluded from this IPO.

Invest in select upcoming IPOs at Moomoo, a top broker for retail IPO access.

Notable Wealthfront News

12/12/2025: Wealthfront IPO Opens Flat
12/11/2025: Wealthfront IPO Prices at $14 per share
12/02/2025: Wealthfront Sets IPO Terms
09/29/2025: Wealthfront IPO S-1 Filing is Live
Older news…

About Wealthfront

Wealthfront is a Palo Alto, California-based robo-advisor and financial planning platform that helps users grow and manage their money through low-cost, diversified portfolios and high-yield cash accounts.

It was founded in 2008 by Dan Carroll and Andy Rachleff and originally called KaChing, helping users mimic the strategies of professional investors. It pivoted to automated investment management and rebranded to Wealthfront in 2011.

Rachleff was a former venture capital investor at Benchmark Capital and shaped Wealthfront’s mission to democratize sophisticated financial advice through technology.

The robo-advisory service is the primary offering. The robo-advisor builds and manages investment portfolios using low-cost ETFs aligned to clients’ risk tolerance and investment objectives. The service costs 0.25% of invested assets annually. 

It also offers high-interest cash accounts (FDIC-insured through more than two dozen partner banks), robo-financial planning, and tools to optimize tax-loss harvesting and direct indexing.

Wealthfront competes with firms like Betterment, Schwab Intelligent Portfolios, and fintech companies with similar products as secondary offerings.

But it differentiates itself through a sleek user experience, full automation, and a long-standing commitment to human-free advisory services, aiming to serve digital-native customers who prefer software over face-to-face advice.

Check out my recent podcast episode on the Wealthfront IPO: 

IPO Terms

• Wealthfront IPO Date: Friday, December 12th, 2025
• Stock Symbol: “WLTH”
• Exchange: Nasdaq
• Offering: 34,615,384 (21,468,038 new shares, 13,147,346 selling shareholders)
• Final IPO Price: $14 per share
• Initial IPO Price Range: $12-$14 per share
• Opening Trade: $14 per share
• Time of Open: 1:15 pm ET
• Raise: $484 million (~$300 million raise, ~$184 million to selling shareholders)
• IPO Valuation: Up to ~ $2.5 billion
• IPO Access: NONE (Disappointing) 
• Lead Underwriters: Goldman Sachs, JPMorgan

Wealthfront S-1 Filing

Here is the S-1 filing dated December 2nd, 2025, including the updated IPO terms. 

See the latest S-1 filing on the SEC website.

Pre-IPO Ownership

Before the IPO, Wealthfront was a venture-backed startup, counting several venture capital firms and high-profile entrepreneurs as investors. The founders and employees make up the balance of equity holders. 

Venture capital investors include UBS, DAG Ventures, Benchmark, Index Ventures, Greylock, Ribbit Capital, SK Ventures, Spark Capital, Dragoneer, Marissa Mayer, Kevin Rose, Paul Kedrosky, Mark and Ali Pincus, Alison Rosenthal, Marc Andreesen, Jeff Jordan, and Tim Ferriss.

Valuation

The last confirmed private Wealthfront valuation was $1.4 billion based on the Series F funding round that closed in November 2021.

The IPO valuation was about $2.5 billion.

Other brokers in the space have varying valuations and scale. Wealthfront is more of a niche robo-advisor than mainstream discount broker.

As of December 2nd, 2025 (ten days before the IPO), here is a competitive analysis of public brokers and their market caps:

• Robinhood — $115 billion
• SoFi — $36.5 billion
• eToro — $3.5 billion
• Webull — $4 billion

The company raised about $300 million in private funding, and raised more than $300 million in the IPO.

Prelude to the IPO

The Wealthfront IPO date was Friday, December 12th, 2025. The deal priced the evening before, Thursday the 11th.

The company announced that it filed confidentially for an IPO on June 23rd, 2025, and released its filing to the public on September 29th. It updated IPO terms on December 2nd. 

The company is approaching two decades of operations. Multiple fintechs launched successful IPOs in the first half of 2025, showcasing a public appetite for new public financial companies. 

Wealthfront and UBS announced merger plans in January 2022 at the tail end of the 2021 fintech frenzy. The parties agreed to terminate the deal in September 2022. 

How to Invest in Wealthfront Stock

Wealthfront is a public company. Buy it at any online broker under the symbol “WLTH”

Investor Takeaways

Now that Wealthfront has entered the public markets, its business is proof of the viability of a fully automated, human-free wealth management model.

With nearly two decades of development behind it, the company has built a loyal user base and carved out a unique niche among digital-first investors who crave simplicity and low-cost automation, helping customers avoid the pitfalls of emotional investment decisions. 

Questions remain about whether the company can scale in a competitive marketplace and attract high-net-worth investors without a large merger partner, such as UBS.

If the company proves it can sustain margins, it could evolve from a niche robo-advisor into a full financial platform for the next generation of investors.

The next chapter will depend on how effectively it transitions from private to public life, continued customer acquisition, and striking a balance between product innovation and public-market discipline.

Bookmark this article to monitor progress toward the Wealthfront IPO. 

Wealthfront News Archive

06/23/2025: Wealthfront Confidentially Files for an IPO
09/02/2022: UBS and Wealthfront agree to terminate merger
01/26/2022: UBS agrees to acquire Wealthfront
04/02/2014: Wealthfront Raises $35M
12/15/2009: kaChing Raises $7.5 Million