Strava IPO: An Enduring Business?

Explore opportunities to invest in Strava stock before the IPO. Invest in upcoming IPOs via Robinhood, a top broker for access to IPOs.  

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Notable Strava News

05/22/2025: Strava Clinches Valuation of More Than $2 Billion
05/22/2025: CEO explains strategy behind recent fundraising
08/19/2025: Strava Finalizes Leadership Team For Next Stage

About Strava

Strava is a fitness-focused social network and mobile app that enables athletes (casual and professional) to track and share their workouts.

It was founded in 2009 by Mark Gainey and Michael Horvath, who first envisioned the platform as a way to recreate the camaraderie of their college rowing team.

Built initially around cycling and running, Strava has expanded to support a wide range of athletic activities.

Its core products include a mobile app and subscription service offering GPS-based activity tracking, performance analytics, training tools, and community features.

Strava is a leader in the digital fitness space, but faces competition from apps like Garmin Connect, Nike Run Club, Apple Fitness+, and Fitbit. 

The company is headquartered in San Francisco, California, and its name comes from the Swedish word for “strive.” 

Ownership

Strava is a venture-backed startup owned by its founders, employees, and multiple venture capital firms. 

The list of venture capital investors includes Sequoia Capital, Silversmith Capital Partners, TCV, Jackson Square, Madrone Capital, Go4it, Dragoneer, and Sigma Partners. 

Funding Rounds

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Valuation

The latest confirmed Strava valuation is $2.2 billion based on the May 2025 Series F extension funding round that raised $50 million. 

IPO Potential

Strava hired Matt Anderson as CFO in August 2025. He is an experienced CFO, having led IPOs at Nextdoor and Square (Block). 

The hiring of a capable CFO is often the first step in a long line of preparations for an IPO, as the company must set itself up for the compliance and reporting standards required by the SEC. 

Strava has been a profitable business since 2021, according to a May 2025 Yahoo Finance interview with its CEO. 

In the same interview, he stated that: 

In terms of a future public listing, the future is extremely bright for us right now. I wouldn’t rule that out, but I don’t think we need to do it at this moment in time.

An S-1 filing (confidentially or public) is the most accurate sign that an IPO may be forthcoming. The intent to move forward with an IPO is usually leaked to the press long before the S-1 filing becomes available to the public. 

How to Invest in Strava Stock

Strava is a venture-backed startup worth more than $2 billion. At this stage of valuation, pre-IPO shares can become available on various platforms. 

However, it is not large enough to generate substantial volume. So most investors will need to wait until the IPO to invest. 

Here are some potential options to own Strava stock before, during, and after the IPO.

1. Invest Pre-IPO

Pre-IPO investment platforms may offer Strava stock for purchase as employees or early investors seek to sell some of their shares before the Strava IPO.

Accredited investors may access shares, provided they are registered on the platform and receive notifications about their availability.

Monitor pre-IPO investing platforms such as Hiive, Equitybee, Forge Global, and EquityZen for share availability. 

If shares become available, expect to pay at least a $10,000 investment minimum, often more.

Non-accredited investors can invest in pre-IPO companies via venture capital funds targeted at retail investors. 

The Fundrise Innovation Fund (review) is the best option available. However, Strava is not currently in the portfolio. 

Please note: This is a testimonial in partnership with Fundrise. We earn a commission from partner links on AccessIPOs.com. All opinions are my own.

2. Participate in the Strava IPO through a broker

When a company eventually goes public, ordinary investors can sometimes buy the stock during the IPO at the IPO price.

Often, only Wall Street’s top customers can invest in IPOs. But with a larger IPO like Strava, investors may have an opportunity to access the IPO through participating discount brokers. 

Some online brokers (like the ones listed below) allow investors to invest in IPOs for free, even if they have limited funds in their accounts.

• TradeStation 
• Robinhood 

TradeStation has a more established track record of accessing more than 400 IPOs and secondary offerings via its partnership with Click Markets (formerly Click Markets).

Robinhood has the advantage of Silicon Valley networks and a history of getting allocations for high-profile IPOs.

Check out this list of the best brokers for IPO investing to learn more about IPO access for retail investors.

3. Participate in the Potential Directed Share Program

Sometimes, when customer-centric businesses go public, they set aside IPO shares for their paying user base. Directed share programs (DSPs) serve as the SEC filing vehicle to achieve this outcome.

Although investment banks usually steer issuers away from offering IPO shares to customers and retail investors, DSPs are an excellent way to engage long-term customers and encourage them to become long-term shareholders. 

Access IPOs monitors all S-1 SEC filings for mentions of a directed share program and updates the website with details if one is present.

Strava app subscribers should monitor their emails in the two weeks leading up to the IPO to see if an opportunity to invest at the IPO prices arises. 

4. Buy Strava stock after the IPO

Most retail and institutional investors will need to wait until after the IPO to invest. 

Waiting for the IPO has advantages, such as access to more established financials after the first quarter of trading. Pre-IPO investing has limited financials.

High-demand companies may have exaggerated valuations initially. Investors can benefit by attempting to sell near the peak, but may suffer when prices revert to fair valuations.

IPOs often start with high valuations, but stock prices may fall after the first and second-quarter earnings reports expose significant numbers and trends.

Stock price declines can be excellent entry points for recent IPO stock. Avoid buying overvalued shares immediately after the IPO due to lockup expirations and earnings disappointments.

However, the most disruptive companies may perform better over a decade, so patience is key.

Frequently Asked Questions (FAQs)

Is Strava publicly traded?

No. Strava is not publicly traded. It is a private company. 

What is the Strava stock price?

A public Strava stock price does not exist. 

However, the Series F extension financing round priced shares at $13.99 per share. 

What is the Strava stock symbol?

There is no Strava stock symbol yet because the company is private. But we can speculate on what it will be when the company files for an IPO. 

Here are some possible ticker symbols available in the U.S.:

• STVA
• STR
• SRVA
• STRVA

Where is the Strava IPO S-1 Filing?

Strava has filed for an IPO confidentially but is not available to the public yet. The SEC is likely in the process of qualifying the filing. Once complete, it will be released to the public.

I’ll post a copy of the S-1 filing on this page when it becomes available.  

You can monitor the most recent S-1 IPO filings on this website.

Conclusion

Strava occupies a unique place in the digital fitness world, evolving from a simple cycling and running tracker into a social hub for athletes of all levels.

Its profitability since 2021, and the recent hiring of an IPO-seasoned CFO, suggest that the company is laying the groundwork for a public debut or other substantial exit, even if management is not rushing the process.

The challenge for investors is balancing enthusiasm for Strava’s brand loyalty with the reality that IPO valuations often run hot in the early months of trading.

Dedicated and paying Strava users should watch for a potential directed share program, which may give them a chance to own part of the platform they already help sustain.

Whether Strava lists next quarter or years from now, its blend of community and performance insights suggests it will remain a relevant app in the increasingly competitive fitness ecosystem.

Investors and customers interested in the Strava IPO can monitor this page for the latest news and watch pre-IPO investing platforms for availability.